With so much uncertainty about heading back to a brick & mortar classroom, there’s one thing for certain, students still need to eat. With some parents still working from home and possibly home schooling their kids virtually, give parents a recess by offering healthy grab & go snacks, lunches, and meal kit ideas that will reduce their home work.

Gage Van Horn provides quality, effective label solutions that will help you sell to this targeted need and audience. The statistics below tells a story.

Plant-based foods were number 2 trend leading into 2020 as health awareness and interest has also increased in the mainstream.

READY MEALS CATEGORY GROWTH: ( Source: Statista)

  • 2013: $49.7 million
  • 2016: $56.9 million
  • 2019: $65.6 million
  • 2022: (projected) $71.4 million

Grab & Go food offerings are not limited to selling in grocery stores alone; even restaurants and schools are testing these type of solutions in vending machines or refrigeration coolers convenient for the time- crunched parent or the cafeteria frenzy while also reducing face-to-face contact. Grab and go foods are also trending up in gas stations, convenience stores, drug stores, airports and more.

Presentation remains vital. Use the perfect label that will stand out, select the right packaging, and utilize signage. Add pertinent information about your products like: clean-eating nutritional facts, highlighting local ingredients, emphasizing plant-based, and driving customers to your website using QR codes for recipe ideas or grab and go promotions. Remember to draw attention to food allergens in your ready-made foods. Then make the display appealing and place it in a convenient location.

And lastly, kickstart your ready meal campaign with an introductory price promotion using coupon labels on all your new grab and go selections. Our sales team is schooled about the latest food trends and will help you prepare for the back to school rally with in stock or custom label solutions that are certain to meet all your needs. Contact us by phone: 806-765-2453 or by email: rflaum@gvhdstribution.com

Contact us by Phone: 806-795-2453 or by email: rflaum@gvhdistribution.com

*www.supermarketperimeter.com December 2019